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Today’s marketing tendency is being led by Video marketing; this format should have a place on the communications and sales plan in almost every single company.  Video format is the king of content marketing, and the reason for such a position is because video content has a high engagement rate and allows your target to...
The global pandemic has forced brands around the world to cut their marketing budgets.  As a result, TikTok influencer marketing deals have been postponed or canceled. This is not only to save money but also to avoid appearing insensitive or ignorant to COVID-19’s impact.  However, more and more people are using the app than ever...
Brands must think outside the box when it comes to their marketing strategy and their digital content in this day and age. Production companies throughout the US have shut down photo and video studios. They also have been forced to scale back significantly due to social distancing measures. While Hollywood looks to reopen safely in these...
Recognized and outstanding digital marketing strategies like celebrity endorsement or influencers campaigns are based on the power of speech; a good marketing campaign incorporates actions based on the worth-of-mouth strategy, on this very same principle the Instagram brand ambassador strategy is based on it.  Understanding the Brand Ambassador Concept There are some concepts we like...
Since Musical.ly rebranded as TikTok in 2018, the app has seen exponential growth. In 2019, it was the fourth most downloaded app worldwide. This expansion has made TikTok an ideal platform for influencer marketing. However, as a relatively new app, many people are unaware of what TikTok is or who the main TikTok creators are. Therefore,...
Influencer marketing is a highly popular and effective form of marketing. Since influencers became a big way to connect with several niches around every type of industry, marketers understand the power of influencers. They are able to affect the purchasing decisions of people because of their popularity, authority and relationship with their audience. Nearly 63%...
Before hiring a Digital Content Creator you need to define your brand tone, target, values and have your digital marketing strategy clear. To showcase your brand in the digital market you must have an amazing product, along with an ingenious digital marketing campaign that must include content and media in order to promote your products...
Brands are spending more money than ever before on influencer marketing. In fact, it’s predicted that brands will spend up to $15 billion on influencer marketing by 2022. However, becoming an instagram influencer is increasingly more difficult and competitive than just a few years ago. As a result, many people are wondering how to become...
We’ve all heard of high end fashion brands such as Gucci and Louis Vuitton. We’ve also heard about more commercial brands such as Fashion Nova and Pretty Little Thing. Despite these four fashion houses being on opposite sides of the fashion spectrum, they have one thing in common. They’re taking social media by storm specifically...
These days, it seems that everyone wants to be an Instagram influencer. And with the average price of a sponsored post being $300 – it’s easy to see why! However, this has led to increased competition amongst influencers looking to get sponsored on Instagram. As a result, many of you are wondering how to get...
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