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influencer marketing
Before hiring a Digital Content Creator you need to define your brand tone, target, values and have your digital marketing strategy clear. To showcase your brand in the digital market you must have an amazing product, along with an ingenious digital marketing campaign that must include content and media in order to promote your products...
Today in the technology and information era, there are various resources and approaches in order to pick a marketing strategy. It may be difficult to identify which would be the right choice that fits your company’s goals. Before the influencer marketplace breakthrough, marketers needed to do an old-fashioned manual search. This is an extremely time-consuming...
Celebrity endorsement or celebrity branding is a well-known marketing strategy . It’s used to promote a brand through collaboration with famous musicians, actors, sport’s celebrities. In other words, world-recognized personalities or celebrities. This strategy has been working well for decades. The first examples of celebrity endorsement appear around 1950. The big brands of the moment...