For this creative, we send out a mystery box filled with surprise designer items that can be found on Poshmark. The creator opens the box on camera and lists the items as NOT FOR SALE on the Poshmark app. Then viewers download the app, heart the item (which enable smart phone notifications), and wait till they drop to $3 to purchase them from the creator. It’s always a big hit with the creator and their fans!
To increase user acquisition by incentivizing viewers with the opportunity to win luxury goods by downloading and using the app. The influencer’s who participate are able to give back to their viewers and promote the brand with this creative. The mystery box creative gives a call to action to viewers and delivers exciting and authentic content.