Sweet Pea

Social MediaYoutube, Instagram, Snapchat & TikTok
Targeted AudienceMale & Female, 24-35 yo, USA

What is SweetPea?

SweetPea is a dating app that focuses more on quality over quantity, making online interaction feel more like real life.

What were the goals of the campaign?

To bring SweetPea to new users.

What did we accomplish?

– We launched a multiplatform campaign consisting of YouTube, Instagram and TikTok

– We generated over 100k views on TikTok and worked with big names on the platform such as Alyssa Mckay (1.5M followers), Kuhleeh (816.7k followers), The Kaplan Twins (490.3k followers) and Lucki_Starr (1.5M followers)

– We generated over 1.5k swipe ups on Instagram and 6k visits to the brand’s Instagram profile. For this we used both micro and mid sized influencers. 

We generated over 200k views on YouTube using medium and micro influencers.

Key Metrics

Total views: 644,688 across all platforms
Total influencers activated: 19 influencers
Total pieces of content created: 19 videos
Total clicks: 2,274