SweetPea is a dating app that focuses more on quality over quantity, making online interaction feel more like real life.
To bring SweetPea to new users.
– We launched a multiplatform campaign consisting of YouTube, Instagram and TikTok
– We generated over 100k views on TikTok and worked with big names on the platform such as Alyssa Mckay (1.5M followers), Kuhleeh (816.7k followers), The Kaplan Twins (490.3k followers) and Lucki_Starr (1.5M followers)
– We generated over 1.5k swipe ups on Instagram and 6k visits to the brand’s Instagram profile. For this we used both micro and mid sized influencers.
– We generated over 200k views on YouTube using medium and micro influencers.
Total views: 644,688 across all platforms
Total influencers activated: 19 influencers
Total pieces of content created: 19 videos
Total clicks: 2,274