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Celebrity endorsement or celebrity branding is a well-known marketing strategy . It’s used to promote a brand through collaboration with famous musicians, actors, sport’s celebrities. In other words, world-recognized personalities or celebrities. This strategy has been working well for decades. The first examples of celebrity endorsement appear around 1950. The big brands of the moment...
Owned by ByteDance Chinese enterprise and launched in 2016, TikTok is the most recent media phenomenon. Whether you are a digital marketer, an influencer, or a brand you should be paying attention to this app. In only 3 years this baby media has joined the top 5 most downloaded apps in App Store; it has...
Understanding TikTok Influencers As TikTok becomes the fastest growing social media platform, influencer marketing opportunities are popping up left and right. As brands start setting their sights on the up and coming giant to get their products on the market, they need to understand how to hire the top TikTok influencers that will take them...