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Celebrity endorsement or celebrity branding is a well-known marketing strategy . It’s used to promote a brand through collaboration with famous musicians, actors, sport’s celebrities. In other words, world-recognized personalities or celebrities. This strategy has been working well for decades. The first examples of celebrity endorsement appear around 1950. The big brands of the moment...
Understanding TikTok Influencers As TikTok becomes the fastest growing social media platform, influencer marketing opportunities are popping up left and right. As brands start setting their sights on the up and coming giant to get their products on the market, they need to understand how to hire the top TikTok influencers that will take them...
Launched in 2018, TikTok has become the fastest-growing social media app in the market. With a billion active users worldwide TikTok is a trend and its success is catching the attention of both, brands and influencers. For any brand who wants to target a younger market not older than 30 years-old TikTok influencers is a...
Desde su lanzamiento, la popularidad de la aplicación TikTok ha mostrado un gran crecimiento. En octubre de 2018, fue la aplicación de fotos y videos más descargada en la tienda de Apple a nivel mundial. Las estadísticas de la aplicación te dejarán boquiabierto. Según los informes, ha acumulado más de 800 millones de usuarios activos...