Reels are taking over the world and it is clear they can help a page grow on Instagram. Sharing high quality content is important both to the audience and to Instagram's algorithm. That is the reason why we are discussing IG ‘s best apps for video editing, so you can create engaging content and reach a larger audience.
These short-form videos, which are not longer than 60 seconds, are a unique opportunity for Instagram influencers. You should take advantage of it by having a look through the editing apps listed below and their tools to improve the quality of your videos, expand your creativity and catch a much larger audience.
Why you should use one of IG ‘s best apps for editing Reels
These apps are very useful because they offer professional quality audio and video without the need of advanced expertise. Using an app for video editing will help you catch the public's attention and be more relevant for Instagram. The Reels algorithm will be able to identify your content, increasing the chances of being featured on other tabs, like the explore page.
According to Instagram, there are some recommendations you should follow so the algorithm prioritizes your content:
● Add voice overs, audio and on-screen text to your video.
● Avoid posting Reels that are blurry or in low quality.
● Do not use images with watermarks or logos from other social platforms.
● Post funny, entertaining or interesting videos, as they are more relevant.
Your effort on creating high quality Reels will also be noticed and appreciated by your audience who will be more engaged.
IG best apps to create professional Reels
The apps listed here will help you create Reels with more possibilities than Instagram’s built-in features. In general, these video editing apps will let you trim, merge or split videos; add sources from their libraries like filters, effects or music tracks; export in different formats and share easily on social media.
Explore each one and find out which of these apps for video editing is right for you!
On the top of our IG best apps for editing Reels is InShot. This video and photo editor is known for its intuitive interface and complete list of tools for video editing and image correction. If you follow them on social media you can learn from tutorials and explore other InShot features.
Android and iOS
-Trim, cut and merge video.
-Adjust video speed and transitions.
-Library with sound effects, emojis, stickers, cinematic filters and visual effects.
-Voice over recording
-Support exports in 4K and 60fps.
-InShot Pro Unlimited Subscription(removes watermark and ads, gives access to all the editing material)
As its name reveals, CutStory was initially created for cutting videos into short clips, ideal for InstagramStories. Now you can import videos of any length and have many tools at your disposal in order to create the best Reels. CutStory’s simplicity and efficiency has been praised by the users.
-Divide long videos into separate clips of any length.
-Library: templates, stencils, stickers and soundtracks.
-You can add multiple soundtracks to your Reel.
-Export videos chronologically, which is helpful if you need to keep it in order.
-Supports all formats and export videos without compression.
-CutStory Pro Subscription (Access to all paid features, removes watermark)
This app is developed by Apple and only works on iOS. If you own an iPhone, you can synchronize the Clips App with iCloud and other iOS devices, being able to edit your Reels in any of them.Among the main editing tools, Clips also has Memojis, AR and 360° scenarios specially designed to take selfies.
-Built-in camera and importing options.
-Adjust video length and order, add pan and zoom animations.
-Library: camera effects and animations, stickers, full-screen posters, emojis, music tracks, immersive AR Spaces and Memojis.
-Selfie Scenes with 360° video environments and special effects.
KineMaster is considered one of the IG best apps for video editing because it has a simple interface with very powerful and precise tools. The many possibilities offered with the free version are also plausible. If you follow them on Instagram you can learn how to use the app and get content ideas for your Reels.
Android and iOS
-Tools to cut, splice and crop your videos.
-Video options: reversing, speeding up, slow-mo and blending modes.
-Library: transitions, effects, videos, images, stickers, fonts and animations.
-Audio: add music, voiceovers, sound effects and voice changers. It includes EQ presets and ducking tools.
-Filters and color adjustment tools.
-Exports in 4K.
-Paid subscription (deletes watermark, removes ads on Android devices, provides full access to tools and library).
FilmoraGo is developed by Wondershare, a software company who also owns Filmora X, a video editor for PC.This mobile app is provided with excellent tools you can use for editing yourReels rather if you want to start from scratch or if you want to use a template.
Android and iOS
-Trim, split, duplicate, or merge video clips.
-Adjust playback speed and order.
-Library: templates, royal-free music, sound effects, stickers, Memojis.
-Adjust display: change brightness, contrast, temperature, vignette, saturation, clarity.
-Picture in picture (PIP).
-Paid subscription (removes LogoRolland watermark, access to all features) and other in-app purchases.
Splice is the middle way between an app and a video editor for PC, as its interface seems like a desktop editor and includes powerful tools but it is still optimized for a mobile, making it one of IG best apps for editing. One of its standout features is the possibility of trimming and mixing multiple audio tracks in one video. It even gives you the option of adding royalty-free tracks from Art list and Shutter stock.
Android and iOS
-Trim, merge and split video clips.You can edit photos too.
-Color, speed and motion adjustments.
-Creating masks and overlaying.
-Includes the Ken Burns effect option.
-Built-in voice recorder.
WeVideo is an online video editor but it also has an app, so we are going to talk about the second one. This video editor is designed for creating videos easily and fast. It also has an extensive content library with royalty-free and premium assets where you can choose from in order to create the best Reels.
iOS and Android
-Cut, merge and trim clips.
-Adjust the speed and background.
-Library: transitions, filters, animations, sound effects and fonts. Also Royalty-free videos, images and music tracks.
-Add a voice-over.
-In-app purchases. Depending on the paid plan you can remove watermarks, use the green screen tool, have cloud storage and use the desktop software.
8. Adobe Rush
In the matter of design software,Adobe is at the consumer's top of mind and of course is listed in our IG best apps for editing Reels. Adobe Rush is intuitive and efficient both for newbies and professional editors who can go far and beyond, since it is possible to import projects into Premiere Pro. The app is available for Mac and PC too.
-Built-in camera functionality.
-Easily trim and crop videos.
-Adjust speed, scale and layers.
-Library: images, stickers, built-in animated graphics, Royalty-free music, loops and sound effects.
-Creative Cloud express (extended content library, advanced audio tools, 4K exporting, cloud storage, among other features)
Apple already had this software forMac but later on developed the app. The mobile editors’ interface truly represents the brand, being intuitive and functional to multi-touch gestures.Simplicity is the most appealing quality of the app. If you are an Apple user, the synchronization options of this app may interest you for Reels editing.
-Cut, trim and merge videos.
-Built in camera and voice over recording.
-Library: trailer templates, themes, filters, animated titles and soundtracks.
-Sync with iCloud drive and share with AirDrop
-PIP, green screen and split screen effects.
- Edit videos captured in Cinematic mode on iPhone 13
This editing app is provided byGoPro. The app was originally used for connecting and controlling GoPro cameras, but now includes new functionalities as a video editor for different smartphones. A feature that definitely stands out is ‘Mural’, a built-in export gallery where users can keep organized their finished projects in a private way.
Android and iOS
-Trim, merge and split videos.
-Automatic video creator
-Library with themes and filters.
-Capture frames from any video.
In the world of content creation where video clips are the main actors of social media platforms. Instagram Reels have already received their golden nomination. Especially when it comes to creating high quality videos, using one of the IG best apps for video editing is strategically important as they will help you gain visibility for the algorithm and reach a larger audience.
It is also important to remember that a content creator is not defined by the tools he or she uses, but by the impact on their followers and who wouldn't want to engage with a greater audience with professional Reels?