Since Musical.ly rebranded as TikTok in 2018, the app has seen exponential growth. In 2019, it was the fourth most downloaded app worldwide. This expansion has made TikTok an ideal platform for influencer marketing. However, as a relatively new app, many people are unaware of what TikTok is or who the main TikTok creators are.
Therefore, we’ve put together a list of the top TikTok influencers in 2020:
1. Loren Gray - 41.2 Million Followers
At 17-years-old, Loren Gray is the most followed person on TikTok. She posts videos of her and her friends lip-syncing to songs. She was recently featured on Taylor Swift’s music video for “The Man.”
2. Baby Ariel - 29.9 Million Followers
Like Loren Gray, Baby Ariel posts lip syncing videos with her family and friends. In 2017, she was named one of the most influential people on the internet by Time Magazine. She also starred in the Disney movie Zombies 2.
3. Jacob Sartorius - 22.8 Million Followers
Teenager Jacob Sartorius has used TikTok to launch a burgeoning music career. He’s released four EPs and was nominated for a couple of Teen Choice Awards in 2019.
4. Kristen Hancher - 23.5 Million Followers
Kristen Hancher has been live broadcasting since 2015. The 20-year-old from Ontario, Canada is known for lip-syncing to songs and her crazy hair changes.
5. Rebecca Zamolo - 12.5 Million Followers
Rebecca Zamolo was a professional gymnast for over ten years. Her background really shines through in her acrobatic dance videos.
6. Zach King - 37.5 Million Followers
Zach King is a veteran when it comes to short, viral videos. He achieved internet fame through his old magic tricks on Vine. Since the app folded, he’s carried this over to TikTok.
7. Max and Harvey - 5.9 Million Followers
Max and Harvey are two 16-year-old twins from England. They’ve used TikTok as a platform for their singing and an insight into their family life.
8. Charli D’Amelio - 40.4 Million Followers
At just 15-years-old, Charli D’Amelio is the second most followed person on the app. She has only been on the app since the summer of 2019. However, her choreographed dance videos have gained her millions of followers.
9. Jason Coffee - 16.7 Million Followers
Jason Coffee rose to fame on Vine while working as a barista (hence the name). His videos include his wife and his kids. They’re a mix of comedy skits and different challenges.
10. Lauren Godwin - 18.6 Million Followers
Lauren Godwin was part of the group of original Musical.ly influencers. She posted a video in 2017 that got over a billion hearts. She’s known for her outgoing personality and ever-changing hair.
11. Gilmher Croes - 24.6 Million Followers
Gilmher Croes is one half of a musical comedy duo with his brother, Jayden. The Aruban comedian posts videos of dance challenges and comedy lip syncs alongside his brother.
12. Jayden Croes - 21.1 Million Followers
And here’s his brother! Jayden Croes is the younger of the two Croes bros. He also started growing their fanbase as Musical.ly influencers in 2015.
13. JiffPom - 20.8 Million Followers
JiffPom is the only non-human on the list. The tiny pomeranian is arguably the world’s most famous (and cutest) dog and recently appeared in Katy Perry’s “Dark Horse” video.
14. Savannah LaBrant - 18 Million Followers
Savannah LaBrant’s TikTok is focused on her family. The LaBrant family is also popular on Instagram. In fact, the two children each have over one million followers on Instagram on top of their TikTok fame.
15. Tyler Brown - 6.4 Million Followers
17-year-old Californian Tyler Brown is known for combining lip sync videos with jaw-dropping makeup. He came out as bisexual in 2017 and is seen as a teenage icon in the LGBTQ community.
16. Lucas and Marcus - 20.9 Million Followers
Lucas and Marcus - otherwise known as The Dobre Twins - built their large following on Vine. They record comedy skits and pranks in addition to acrobatic dance videos.
17. MacKenzie Ziegler - 16.1 Million Followers
At 14-years-old, MacKenzie Ziegler is no stranger to the limelight. She rose to fame on the TV show “Dance Moms”. Now, she has brought those dancing skills to her TikTok channel.
18. Amara Que Linda - 8.6 Million Followers
Amara is a Colombian influencer. She creates lip sync and comedy videos in Spanish. On top of her success on TikTok, her YouTube channel is even more popular!
19. Letícia Gomes - 3 Million Followers
The Brazilian makeup artist, Letícia Gomes, regularly transforms her face into different celebrities or public figures: Freddie Mercury, Justin Bieber, and Albert Einstein (to name a few).
20. Amelia Gething - 7.3 Million Followers
Amelia Gething is an English model and influencer. She mainly uses TikTik for lip syncing videos but does comedy skits, too.
21. Chase Hudson - 17.2 Million Followers
Chase Hudson - also known as Lilhuddy - is a prominent YouTuber turned TikToker. The 17-year-old from Stockholm, Sweden has built a large following on both platforms.
22. Ona - 8.8 Million Followers
Ona has been active on social media since 2015. Since then, she’s built a massive following on both TikTok and Instagram.
23. Christian Collins - 4.7 Million Followers
The Canadian influencer, Christian Collins, has been on social media for ten years now. He uses TikTok to share original music and videos from his personal life.
24. The Rybka Twins - 9.8 Million Followers
The Rybka Twins are from Australia. They gained fame as semi-finalists in “Australia’s Got Talent.” They post dancing videos but also daring acrobatic videos, too.
25. Lani Baker - 4.8 Million Followers
Lani Randol - who goes by Lani Baker on TikTok - uses the platform to showcase her life as a model. Her peek-behind-the-curtain videos are the funniest.
As you can see, the top TikTok influencers come from all different backgrounds and walks of life. However, something they all have in common is that they represent the future of influencer marketing. 2020 is the year to become a TikTok influencer- and we can help!