TikTok has become the hottest media platform and one of the best ways to grow your business. In 2019, TikTok had 614 million downloads in one year. This makes the video-sharing platform a great opportunity to advertise your mobile app, become viral and reach new audiences.
If you are curious about advertising on TikTok, here are some reasons why the TikTok ad network can boost your app downloads and grow your business.
Tiktok Is Great For User Acquisition
The social media network, formerly known as musically, is one of the world’s fastest-growing mobile apps. It has captured the attention of marketers, due to its fast user acquisition.
Since ByteDace’s investment back in 2017, TikTok has become the fastest growing social media network. It has surpassed Instagram with over 1.5 billion downloads worldwide and over 800 million monthly active users.
Ad Spend On TikTok Is Growing Fast
Competing for user’s attention can be very difficult in more mature social media networks like Instagram or Facebook. Unlike other platforms, TikTok is relatively new, fresh and underpriced. In early 2019, the app launched a beta version of advertising services and from May to November 2019, TikTok had an enormous ad-spend growth of 75x. Companies like Nike, Apple Music and Fenty Beauty have used TikTok ads to promote their products and services. The branded content usually is fun, engaging and visually compelling.
TikTok has less competition and a big market opportunity for brands and mobile apps . They can reach the right target and get more traffic with the Tiktok ad network.
Also, TikTok influencers are a great opportunity to advertise on this platform. With the right elements: strategy, content creators and target audience, you can skyrocket your app downloads or drive traffic.
Boost Your App Installations With TikTok’s Specific Demographics
Targeting an audience on Facebook is way too difficult if we compare to Tiktok. Most of Tiktok audience is a younger audience (66% of the users are below 30 years old). This makes it easier for brands and mobile apps to target their niche creating easy-to-consume content or finding influencers that promote their brand.
If you want to know if you should start advertising on TikTok , you need to determine whether your target audience is on TikTok or not. Once you understand your business buyer persona, you can start thinking in fun and creative ways to approach your audience using TikTok.
TikTok is Great For Promoting Mobile Apps
TikTok is a good opportunity for driving installs and rank in the top trending apps. This platform is well know for having a bunch of viral videos.
Unlike other platforms like Youtube, a regular user on TikTok can turn into a viral celebrity faster. For brands, this means an incredible opportunity to work with TikTok influencers. They can also launch low-cost viral marketing campaigns, increase downloads, traffic and brand awareness. After all, there's a younger audience that is demanding new creative ways of advertising.
Also, brands can benefit from the user's attention on TikTok. The platform is designed to make people engage for longer periods. On average, they spend 52 minutes per day on the platform.
If you want to know more about top ad networks download a completely free report of Singular’s 2020 ROI Index. There, you’ll find out the greatest names in the world of mobile user acquisition. Also, if you’d like to know more about advertising on TikTok, either about ads or influencers, contact us here.