The social media industry is based on content creators who use digital tools in order to manage their growth, and monetization on social media platforms like TikTok, Instagram and many others.
The creator industry is flourishing. Businesses and creators are taking advantage of social media platforms since they have become the main source of entertainment.
Why is TikTok so popular?
Currently, TikTok has over one billion monthly active users. The main reason for its success? It is in a short video format, and has weekly different trends.
According to a Nielsen Study commissioned by TikTok, the platform feels authentic, builds a community and users feel more positive towards branded content compared to other platforms. In fact, the fast-growing momentum of this app brings infinite opportunities for TikTok Influencer Marketing.
The Top TikTok Influencers of 2022 come from different backgrounds and produce a wide variety of content. Their success has enabled them to jump beyond TikTok, and gain popularity in other areas of the entertainment industry.
The Top TikTok Influencers of 2022
1. Charli D’Amelio (@charlidamelio)
136.1 M followers
At 17 years old, Charli D’Amelio is the most followed person on TikTok. The American influencer shares dancing, singing and lip sync videos. D’Amelio joined the social platform when she was 16 and in less than a year became number one on TikTok. Charli and her family also have a show on Hulu.
2. Khaby Lame (@khaby.lame)
132 M followers
Khabany Lame is an italian-based content creator, known for his silent reactions to complicated DIY and life hack videos. Without saying a word, his iconic reaction has become a reference in pop culture. Khaby Lame ended up creating TikTok videos after losing his job at a factory because of the coronavirus pandemic.
3. Bella Poarch (@bellapoarch)
Once called Musical.ly, TikTok is also a social platform for emerging artists in the music industry and Bella Poarch is an example of it. She became famous with her dancing, singing and lip sync videos, which helped launch her career as a singer. In fact, Poarch’s debut single made it to the Billboard Hot 100.
4. Addison Rae (@addisonre)
The American content creator shares TikTok videos about her daily life, some lip sync and comedy clips. Her family also makes TikTok videos. Rae, who started dancing when she was 6 years old, has been making a presence in the entertainment industry as she already has songs released, a character on a Netflix movie and even hangs out with Kourtney Kardashian.
5. Zach King (@zachking)
67.3 M followers
Zach King is a filmmaker known for his magic trick videos. He started out on Vine until the platform disappeared and then made the transition to TikTok. King knows the magical secret of both short and long form videos, as he is also a successful Youtuber.
6. Will Smith (@willsmith)
The Fresh Prince of TikTok does not need an introduction. The American actor and rapper shares funny TikTok videos, which feature his family, friends and the many projects he is involved with. He is one of the few Hollywood celebrities who made it to the top TikTok influencers of 2022.
7. Kimberly Loaiza (@kimberly.loaiza)
Also known as Kim Loaiza, the Mexican influencer and singer shares her life through TikTok. She posts dancing and singing videos, along with clips of her family and friends. The content creator started on YouTube in 2016 and now is the most famous social media personality from Mexico.
8. Dixie D’Amelio (@dixiedamelio)
Dixie is the older sister of Charli D’Amelio, the leader of the Top TikTok influencers of 2022. At 20 years old she is experiencing her own rise to fame, following Charli’s dance steps and even making her own career as a singer. Her TikTok content is mostly about her daily life, including dancing and singing.
9. Burak Ozdemir (@cznburak)
He’s a chef and restaurant owner based in Turkey. Burak Ozdemir is best known for videos of him cooking huge portions of food, mostly of Turkish and Middle Eastern dishes. Ozdemir has captivated more than 56 million followers on TikTok with his content, which always features him smiling and gazing directly at the camera.
10. Spencer X (@spencerx)
Spencer Polanco, publicly known as Spencer X, is a beatboxer and content creator who shares funny TikTok videos. The American TikTok personality is also a music producer and has collaborated with artists like Alicia Keys, Marshmello and Sean Kingston.
11. Michael Le (@justmaiko)
Florida native Michael Le is a dancer who started posting videos back in 2016, when the platform was called Musical.ly. He currently shares TikTok videos of him dancing solo and with his siblings. On top of that, Michael Le and his family had a Facebook reality series named The Shluv Family.
12. Jason Derulo (@jasonderulo)
51.3 M followers
Since joining TikTok, the American singer and dancer has become one of the most followed personalities on the platform. Alongside Will Smith and The Rock, Derulo is one of the most popular traditional celebrities who made the transition to TikTok.
He shares funny content, challenges and even cooking recipes.
13. Dwayne Johnson (@therock)
The American actor and former wrestler shares TikTok videos of his daily life, including routines, movie premieres and even his daddy duties. He debuted in 2021 as a rapper with a collaboration in Tech N9ne’s song “Face Off”, which became number 1 on TikTok.
14. Dominik (@domelipa)
Dominik Reséndez is a 20 years old social media personality, best known for her lip sync, dancing and lifestyle videos on TikTok. Dominik grew up as a gymnast and it has influenced her career. She is based in Monterrey, Mexico, and her content is in Spanish.
15. BTS (@bts_official_bighit)
The South Korean boyband takes over TikTok with singing, dancing and rehearsal videos. BTS has the biggest and most loyal fans in the industry and their followers definitely support them on this platform. Their TikTok profile is a brand account and their label, Big Hit Music, is included on their nickname.
16. Riyaz (@riyaz.14)
Riyaz Aly is an actor and TikToker based in India. As some of the personalities included in the top TikTok influencers of 2022, Riyaz started posting back when the app was still called Musical.ly. The content creator shares lip sync and funny videos on the platform. His sister Reeza is also popular on TikTok.
17. YZ (@youneszarou)
Younes Zarou is a german TikToker who posts creative illusion videos and the behind the scenes. He is the most active TikTok user in Germany. In 2021 he won a Kids Choice Award for favorite social media personality from Germany, Austria and Switzerland.
18. Kris HC (@kallmekris)
Kris Collins is a Canadian influencer who posts comedy skits on TikTok. She is known for talking about anxiety and depression, as well as clips of her and her family. Kris does not only rank in the top TikTok influencers of 2022, as she was included in the Forbes 30 under30 selection in 2021.
19. Brent Rivera (@brentrivera)
He is an American actor and content creator who started on Vine. Brent Rivera posts funny TikTok videos and usually collaborates with family and friends. His sister Lexi Rivera is also a famous influencer.
20. Junya (@junya1gou)
41.6 M followers
Junya Gou is a Japanese TikTok star who shares comedy content. He is known for his shock humor and his bizarre tricks and experiments. He posts both in English and Japanese.
The variety of the top TikTok influencers of 2022 definitely exposes different personalities, backgrounds, interests and cultures. Some of them started creating content with other platforms such as Vine or YouTube and then migrated to TikTok, while many others just joined recently.
TikTok is a great platform for sharing content and engaging with the audience, which is key for the Creators and the Influencer Industry. If you are a brand looking to collaborate with TikTok content creators, contact Stargazer!