Do you know what the interests of TikTok users are? The first common thing among them is using the platform to be amused with funny and entertaining content. The second most common thing among TikToker's is sharing content and in this category, Lifestyle influencers are aware of the hype and they are taking advantage of it.
Sharing content in any social media platform is the perfect stage for lifestyle influencers to perform. By posting their everyday life experiences, hobbies or passions, they create high quality content engaging the audience.
Lifestyle influencers can be very versatile but it doesn’t mean generic. In order to engage with the public and gain visibility and popularity, they must develop their own voice, characteristics and authenticity.
So, before digging into the top 10 lifestyle personalities on TikTok, let’s take a look at some general aspects of what they are and why they are so popular.
What is a Lifestyle Influencer?
It refers to a social media personality who shares his or her daily life and interests, documenting a part of their lives. They can post a variety of content: fashion, fitness, food, home, beauty to mention a few of the most popular; some of them even share their family, vacation plans, projects and many other personal experiences or interests.
Users see these lifestyle content creators as the go-to places for ideas, tips, inspiration, advice and choose to follow them. The audience engages with lifestyle influencers because they become an inspiration and people like to be entertained!
When lifestyle influencers share their lives in an honest and genuine way, they gain the trust of their communities. The more narrow and defined the influencer’s voice, target and niche are, the bigger and more engaged their community can be; this is not just a superficial matter.
This is the reason why brands find lifestyle content creators so useful. They have an engaged community who trusts them and believe in their recommendations. However, making partnerships with brands brings great opportunities but also a big responsibility for influencers, because it takes time and effort to gain trust but it can be lost easily.
Now we can see how captivated content creators are to use the TikTok app as a platform to share part of their lives as an entertainment channel for a world of users.
The top 10 Lifestyle Influencers on TikTok
These content creators come from different backgrounds and share videos of many subjects, including fashion, beauty, cooking, body positivity and home decor. Have a look at them and let us give you a warning: you may end up following some of them!
TikTok lifestyle influencers:
1. Addison Rae (@addisonre)
This lifestyle social media personality is the fourth most followed person on TikTok and at 21 years old ranks as number one lifestyle influencer on the same platform. She moved to LA in order to pursue her dream of becoming a content creator and her career has skyrocketed since then.
Addison Rae shares her daily life through social media, which includes her family, friends, jobs and other personal projects. She is most known for dancing and lip sync videos, as well as comedy clips. Addison has her own podcast, songs, makeup line, fragrance and even a character on a Netflix movie.
2. Dixie D’Amelio (@dixiedamelio)
Dixie D’Amelio is an American lifestyle social media icon. She is 20 years old and the older sister of Charli D’Amelio, the most followed person on TikTok. As a lifestyle influencer, Dixie shares dancing, singing and lipSync videos. She has songs published and collabs with artists like Wiz Khalifa. TikTok helped her launch her music career.
Charli’s family is in the public eyea nd they even have a reality show called ’The D’Amelio Show’. Along with social media, this TV show gives us a look at Dixie and Charli’s life. An interesting fact about the sisters is that they are candid when it comes to mental health, so they tend to share the struggles of being teenagers and famous and not just showing the glamorous side.
3. Dominik (@domelipa)
Dominik Reséndez is a Mexican social media personality, best known for posting videos on TikTok. At 20 years old, she is one of the most followed lifestyle influencers in the Spanish world. Dominik shares dancing and lip sync videos, as well as beauty tips.
Growing up as a gymnast, she developed great moves and flexibility, which have influenced her dancing career. Besides TikTok, Dominik also posts content through Instagram and Youtube under the pseudonym of DomeLipa, which is also the name of her clothing and accessories brand.
4. James Charles (@jamescharles)
The makeup and beauty mogul James Charles, has become a lifestyle influencer onTikTok thanks to his dancing, reacting and lip sync clips, along with beauty tutorials. Charles started out on Youtube and gained attention after being the first male brand ambassador for CoverGirl.
James Charles has worked with many celebrities, including Kim Kardashian, Iggy Azalea and Doja Cat. He has also collaborated with TikTok stars like Charli D’Amelio and Addison Rae. Charles has launched his own eyeshadow palette and brushes as a collab with Morphe Cosmetics. He has a huge fan-base and has won People’s Choice Awards and Shorty Awards, among many others.
5. Bretman Rock (@bretmanrock)
Following male makeup artists who rank as best TikTok lifestyle influencers you can also find Bretman Rock, a Filipino-American lifestyle content creator based in Hawaii.
Rock has collaborated with influencers like James Charles and Nikita Dragun, and has also worked with makeup brands like Wet n’ Wild or Morphe. He has won the Beauty Influencer of the Year category at the People’s Choice Awards.
6. Emily Mariko (@emilymariko)
Emily Mariko is an American Lifestyle content creator and foodie. She shares TikTok videos mainly related to food, from grocery shopping to healthy and delicious recipes, even though you can also find clips of her daily life, including fashion, traveling and driving around. Mariko became viral after posting a salmon rice recipe.
She also shares her life on Youtube and Instagram, where we can dig into her fitness and fashionista side. Emily is a lifestyle influencer in every sense of the word, as she even has a weekly newsletter with meals, outfits and workout ideas.
7. Kaeli Mae (@kaelimaee)
Kaeli McEwen, mostly known as KaeliMae, is an American influencer who posts TikTok videos about home decor, cleaning and up to delicious drinks. Sometimes she includes ASMR on her clips too. Before finding fame, she used to work as a Starbucks barista, which has influenced her content.
Kaeli’s social channels are pretty well segmented. Her Instagram account is full of model-like pictures, while her highlights give a hint of her lifestyle interests. Mae also has an Amazon page and is featured on Amazon live.
8. Nabela Noor (@nabela)
Nabela Noor is a Bangladeshi-American lifestyle content creator who stands out with body positivity, and self-love themed content on TikTok. Nabela is pregnant so she has been posting about her maternity journey too. She first started sharing content on Youtube.
Noor has her own digital media company, called Love and Noor, which contains a variety of brands and projects founded by her, including home/lifestyle brands and communities, as well as anon-profit scholarship program in Bangladesh.
9. Britanny Xavier (@brittany.xavier)
Britanny Xavier is a 35 year oldAmerican lifestyle content creator. She shares her daily life through TikTok videos, featuring her fashionista life and her mommy duties. Her husband and daughters make regular appearances on her videos. The eldest daughter, Jadyn, is also making a career on TikTok.
This lifestyle influencer first started creating a fashion blog called ‘Thrifts and Threads’, which has turned into an online shop. Britanny Xavier also has an Instagram account and a Youtube channel where she posts vlogs weekly.
10. Batsheva Haart (@batshevahaart)
Batsheva Haart is an American social media personality. As a TikTok celebrity, she posts videos about her outfits, beauty tricks and daily adventures with her family. The 33 years old content creator also shares lip sync and comedy clips.
Batsheva’s mom is Julia Haart, a former member of an ultra-Orthodox Jewish community who turned CEO of the modeling empire Elite World Group. The Haart family is featured in a Netflix reality show called ‘My Unorthodox Life’.
To sum up
Lifestyle influencers are versatile and can focus on different topics, most of them being personal interests and hobbies. The type of content they provide also fits with what users are looking for in TikTok. Users engage with lifestyle influencers because they become an inspiration or entertainment, which at the end are all win-win situations for brands as well because they can endorse products through these lifestyle content creators while users enjoy.