Brands must think outside the box when it comes to their marketing strategy and their digital content in this day and age.
Production companies throughout the USA have shut down photo and video studios or have been forced to scale back significantly due to social distancing measures. While Hollywood looks to reopen safely in these unprecedented times, some businesses are turning to hire TikTok creators to produce their digital content instead.
Right now, every marketing department is reevaluating its budgets. It’s no longer viable to splash the cash on big-budget television ads that we’ve become accustomed to.
However, is that approach really necessary?
The top TikTok influencers have taught us that you no longer need the production value offered by these studios to achieve your marketing goals.
Why are brands looking at TikTok Influencers?
TikTok influencer marketing presents a golden opportunity to brands during COVID-19. The platform recently hit 2 billion downloads worldwide and has just announced record profits during Q1 of 2020.
Customers are using the app more so than ever before. As a result, they’re becoming increasingly familiar with different influencers on the platform. For example, the most followed account on TikTok is Charli D’Amelio. The 16-year-old dancer has a whopping 58 million followers.
That being said, the increased number of TikTok users and familiarity for its stars are not the only reason marketing teams are looking to launch TikTok influencer campaigns.
Businesses are looking to hiring TikTok content creators like Charli D’Amelio because they have built their following with limited resources. And in a time where studios are not an option, these specialized production skills are in demand.
Influencer marketers have become content creators
In the past, marketing teams have approached influencers to solely cast “influence” over their social media audience.
However, the aforementioned production skills of influencers on TikTok, YouTube, or Instagram as content creators are even more appealing to companies right now. And they often cost a lot less.
According to Obviously, there’s been a 33% increase in the number of businesses hiring influencers for content creation. Moreover, they are reporting creative cost savings of over 50% from working with influencers.
Many influencers have worked from home for years. In that time, they have built production prowess to rival big studios. Moreover, they also have access to technical equipment usually only found in those studios.
There is always going to be a place for high-value production, but as the world navigates uncharted territories, brands are discovering the monetary benefits of going with influencers with pre-established home setups.
What kind of influencers are in demand right now?
Despite the increasing number of influencers finding work as online content creators right now, the influencer-marketing business has still felt the negative effects that most industries have.
Travel influencers have seen work dry up and brand deals paused while marketing departments tighten their belts.
If you’re in this unfortunate situation and are looking to turn your talents towards content creation, here are some of the skills that companies are hiring influencers for:
- User-Generated Content
- Visual Effects
If you’re a TikTok influencer looking to hone up on animation or visual effects, there are many online tutorials teaching how to animate on TikTok. However, if you already have the equipment and expertise, get in touch with a TikTok influencer agency who can connect you to businesses looking to partner with influencers for their digital content.
It might take a while before big companies are able to rely on big production studios again. However, these uncertain times are showing marketing departments that you don’t need to break the bank for industry level professionals.
Experienced TikTok influencers have built professional setups and skillsets for their own homes. Moreover, influencers who have been negatively affected by contracts being halted can turn their attention towards content creation outside of their own followers.
Before Hollywood reopens its doors, influencers and businesses are being presented with an opportunity to change the future of digital content.
If you’re a business looking to hire a TikTok influencer for content creation, or a TikTok influencer looking to start creating for brands, visit this website today